Our human capital is what

Shai Mimouni

Executive Chairman

Shai is a holding an L.L.B, Bachelor of Laws from the Ono Academic College in Israel.

From 2004 until now Shai has been involved in a large number of real estate projects in Israel and worldwide. Over the years he has been involved with numerous construction projects including malls, hotels, luxury residential apartments and more. Shai has gained vast amounts of knowledge and experience making him a certified expert in his field.

Today he serves as the CEO of Asia Hedera Israel a company which deals in real estate. Shai heads new construction projects of more than 86,000 square meters for both residential and commercial buildings.

Shai is extremely enthusiastic about entering the world of medical cannabis. He predicts this field will have an interesting and challenging future in the years to come and he is up for the challenge.


Nir Shmuel


Nir is a certified public accountant in Israel and holds a B.A from Ben Gurion University.

Nir served as CEO and CFO at private and publicly listed Real-Estate and Agricultural companies over the past 15 years.

During his extensive career Nir has led a variety of complex projects with budgets totalling hundreds of millions of dollars. He is also part of a pioneering group of individuals that are constructing luxury residential apartment buildings across Israel which are then sold to high end clients.

In 2014 Nir became the head of Citrus Aroma Ltd, Asia Group Agricultural branch.


Liron Markus


Liron is a certified public accountant in Israel and holds a B.A from The College of Management Academic studies (The COLLMAN).

Liron served as an accountant at Deloitte, an international accounting firm. The position included, among other things: coordinating customer files for private companies as well as publicly traded companies on the Tel Aviv Stock exchange, leading the audit process and assisting in the preparation of quarterly and annual financial statements according to IFRS and in accordance with the Securities Authority regulations and accompanying American companies in the process of issuing a shelf prospectus and raising capital and debt in Israel.

Throughout his career, Liron was an integral part of various complex projects with budgets ranging in the hundreds of millions of dollars to build luxury residential apartments in Israel and successfully delivering these apartments to high end clients.

As of 2015 Liron serves as controller and CFO for private and publicly listed Real-Estate and Agricultural companies.


Eleni Papadopoulou

General Manager Greece

Eleni Papadopoulou is our local partner in Greece. She is a strong business woman who has developed her expertise in various fields over many years.

She started her career at the age of 22 where she established a Governmental Tourist Agency, acquiring the delegation of Disney World for Greece. After that she went on to establish an advertising agency. She was also VP of Greece’s tourist agencies and was later elected as a city councillor of Athens all while studying European Civilizations for 5 years. Finally, she was appointed General Honorary Consul of Costa Rica in Greece.

Despite her busy career, she never neglected philanthropy and always prioritized helping those in need in any way possible. Her motto is ‘anything can be accomplished with belief and lots of hard work’.


Ran Baruch

Board Member

Ran holds an M.B.A with a major in finance and a B.A in business administration.

Currently he serves as the director of sales and marketing at Asia Group, a luxury real estate company. During his time there, Ran oversaw the sales and marketing departments. His first position was managing and leading the sale of 122 plots of land which were already approved for construction of luxury beach front properties and neighbourhoods. They were so successful the they managed to sell all the properties after only one year.

Following the success of the last project he went on to lead the sale of 261 luxurious beach front properties with the same results.

Prior to joining Asia Group Ran worked as a day trader for a niche investing firm for two years.

Ran has developed a great interest in the world of medical cannabis and is very excited for what the future holds for Essenza in this fast-paced industry.